Web design, online campaigns & social media strategy
Actimel is a fruity drinking probiotic yogurt produced by Danone.
In order to establish a long term communication with consumers, HIPPOS created Actimel’s official website for Romania, www.actimel.ro, a multiple section flash website focused on offering information on Actimel’s composition, nutritional values and its positive impact on our health.
Another purpose of the website was to promote a healthy lifestyle by offering useful information about nutrition, rest and exercise. The website is connected to Actimel’s Facebook page, developed in January 2010 for creating the Actimel brand experience and communicating with friends on a daily basis.
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Since launching the Facebook page, we have developed various campaigns and contests. Here are some of them: launching of the Actimel Cherry – take a picture of you spending the summer with Actimel Cherry and win a thermal bag filled with Actimel; Actimel Doodle – draw your own Actimel bottle and the most voted design gets to be the next Actimel profile photo. Actimel’s Facebook communication consists of constant generated wall content and creating low budget promo campaigns with great impact in the existing Actimel community.