Our mission here was to develop one year social media strategy & integrate HYUNDAI’s ‘’New Thinking. New Possibilities’’ concept. Starting from the slogan, we thought out a phrase for the social media strategy, that follows the core idea of the new HYUNDAI positioning. Every bold word of the phrase represents the main theme of a month, all of the themes being connected. This way we create a discursive and coherent online brand communication in the mind of the HYUNDAI potential or existing customer.
The Facebook applications
Using the key words and a series of engaging Facebook interactive content and applications, we managed to relaunch the online brand communication in the mind of HYUNDAI's consumer, creating even more awareness and brand followers.
The HIPPOS test drive
Before coming up with this concept, the team had a one day test drive. It was absolutely necessary… to get out of the office and understand the ride. :)