TUI TRAVEL CENTER | Campaign: Holidays are all about YOU
A 360° advertising campaign to drive sales for TUI Travel Center’s Early Booking season.
The challenge was finding the shortest path to create a sense of autonomy in holiday planning. Our insights showed that people saw vacations as privileges, and our campaign aimed to depict them as well-deserved rights.
Early booking campaigns’ success is usually driven by one factor alone: PRICING. We successfully shifted the perspective from money-driven choices to emotion-driven ones.
Autonomy was at the heart of the concept. We added a layer of hedonism and pampering, and the creative concept became “Holidays are all about YOU.”
Outdoor & Branding
We carefully set fair and achievable goals tailored to our client’s needs.
This cleared the path for a trust-based relationship. We asked for and were given constructive feedback every step of the way, maintaining dialogue, being honest about challenges and setbacks, so that the client’s team was always in the know.
Since both sides kept an open and positive attitude, working on this campaign was not only satisfying from a creative point of view - it delivered the results we all strived for.
• 70.9% outreach with special executions only • 104.2% viewer affinity • 43.5% 3+ type reach
HIPPOS delivered a multichannel campaign with subtle reminders on the importance of early holiday bookings.